Best Practices in Professional MSing: 2026

The Den Mother, the Windy Professor, and 50 Years of Crafting and Scaling Plays

Jen and Dave share over a century of life and over half a century immersed in the financial and travel rewards ecosystem. At first glance, we cut very different figures. Jen is a quiet legend among the community’s whales, known for dialing high-yield plays to 11 and exiting cleanly before the music stops. Dave is a former philosophy professor known for relentlessly analyzing, stress-testing, and re-engineering games from the ground up (and absolutely nothing about him is quiet).

Yet despite different temperaments, the core rules we rely on to protect capital, scale volume, and survive adverse action are strikingly similar. In this three-hour Masterclass, we will discuss the shared operational playbook that has kept us alive through periods of feast and famine.

Topics we intend to address include:

• Play Construction & Sourcing: How to evaluate a potential play, identify potential failure points, and decide when to scale vs. focusing our energies elsewhere.
• Scaling to 11 Safely: Establishing sustainable spend profiles and velocity thresholds, and protecting merchant and bank relationships.
• The Adverse Action Playbook: How to anticipate algorithmic flags, how to respond to adverse action notices, and reinventing your operation when a primary channel dies.

Come with your thorniest questions, your trickiest operational bottlenecks, and lots of caffeine! We’re looking forward to a frank, fun conversation.